'Prabandhan', in its literal translation to English means 'Management' - a fitting title for all that this magazine brings to its readers. This, is the latest research magazine from XLRI, is an ambitious undertaking by BRIDGES (Building Research Initiatives for Developing and Generating Enterprising Solutions), marking its endeavor to promote innovative research and the quest for knowledge among the student and professional communities.
Today's business environment is characterized by dynamism and complexity where the rules keep changing rapidly. What are the new imperatives for managers in this state of flux? What forms should economic planning take? What roles will knowledge and information technology play in the new age, and what will the business environment of the old economy do to stay competitive? These are a few but pressing questions that corporate leaders of today need to consider in framing their strategic choices. The all pervading importance that research and adaptation have assumed in this dynamic environ cannot be overstressed.
It is in this context that 'Prabandhan' has been brought out at aiming at disseminating research articles to corporate and students. And promoting the quest for innovative solutions....
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