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Managing firm strategies for competitive advantage


11 Sep 2019 - 13 Sep 2019
MDP Number : 21
Area : Strategic Management
Venue : XLRI Jamshedpur
Programme Directors : Manoj T Thomas

Introduction and Objective :

Strategic management is the key function in ensuring competitive advantage for firms. Managers across levels are expected to play key roles in the formulation and implementation of strategies. However, many organizations still believe in strategy being managed only by the top management. Middle managers are traditionally occupied with their functional tasks and this causes problems in alignment with the firm strategies and also in organizational integration. Thinking primarily at the functional level, often binds organizations into silos of partitioned thought. This program seeks to address this gap.  Strategic thinking enables liberation from these silos, and promotes thinking at the organization level. The objective of this programme is to expose these managers to the latest thinking and tools of strategic management.

Methodology :

A blend of discussion, short cases, role plays and presentations will be the main pedagogical tools for the program.

Expected Participant :

This programme is meant for middle level managers in different functional areas, who are currently taking decisions which significantly affect the future of their companies. This would be useful for managers from different sectors.

Programme Content :

  • The concept of strategy and the strategic management  framework
  • Direction, mission and vision
  • External and internal environments for business
  • Strategy and its implications for organizational structure, systems, processes and control mechanisms
  • Evaluation of strategy and alignment
  • Managing the strategy process.

Programme Directors :

Prof. Manoj Thomas

Duration :

September 11 - 13, 2019

Venue :

XLRI, Jamshedpur

Fee (per participant) :

Non Residential
Rs. 27,000/-
Service Tax extra, as applicable