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Designing and Implementing Innovation Strategies


06 Apr 2020 - 08 Apr 2020
MDP Number : 71
Area : Strategic Management (Primary)
Venue : XLRI Jamshedpur
Programme Directors : Saurabh Kaushik Pandya, Saurav Snehvrat

Introduction and Objective :

Managers, today, are increasingly being held responsible for the tasks of new value creation, delivery and appropriation. Traditionally, these tasks were reserved for top management teams and R&D departments. However, the spurt in new technologies, business models and disruptions has made these tasks vital for the survival and performance of firms. Today, innovation is not limited at the top of the firm, and instead has become the concern and responsibility of each manager.

In such a scenario, managers must have the necessary knowledge and skills to drive innovation in their firms. This program will couple important concepts with hands-on knowledge of ready-to-use tools and frameworks for managers. The takeaways of this course can be applied in diverse fields of technology management, innovation strategy, evaluating and measuring innovation projects.

Methodology / Pedagogy :

The sessions will include a blend of discussions and hands-on understanding of tools/frameworks through class activities, role plays, presentations and short cases / examples.

Expected Participant :

This program will benefit senior level managers in various functions across different sectors & industries (both products and services), who are responsible for taking decisions that significantly affect the future of their companies/organizations, especially in terms of creating new products / services. Mid-level managers who are on the cusp of stepping into senior managerial positions may also benefit from this program.

Programme Contents :

  • How to construct an innovation strategy?
  • Design Thinking
  • Dealing with Disruptions
  • Business Model Innovation
  • Implementing, Coordinating and measuring your innovation strategy
  • Driving innovation strategy through Innovation Scorecard
  • Value innovation and Venture scorecard

Programme Directors :

Prof. Saurav Snehvrat & Prof. Saurabh Pandya

Duration :

April 06 - 08, 2020

Venue :

XLRI, Jamshedpur

Fee (per participant) :

Non Residential
Rs. 27,000/-
Service Tax extra, as applicable