XAVIER SCHOOL OF MANAGEMENT

HomeCurrent Students Student SocietiesCo - Curricular SocietiesMAXI

Co - Curricular Societies

MAXI

The Marketing Association of XLRI, or MAXI as it’s fondly known as, is the oldest committee on campus as well as the oldest co-curricular committee in the country. Established forty eight years ago, in 1971, MAXI's mandate has been simple to popularize the field o f Marketing at XLRI and ensure that fun and quirkiness are an integral part of the entire process.

All events conducted by MAXI are designed to give students a deep, working insight into what Marketing is really about. This is achieved through a mix of competitive events, talks, interaction sessions, conferences and of course, the world renowned MAXI Fair, its f lagship event. MAXI is possibly the best known and most respected committee, both within and outside XLRI. This standing is a result of constan t innovation be it in the more famous form of MAXI Fair, carrying out one of its kind, world renowned disguised research, or other initiati ves like Mindscapes India's first seminar on the applications of Behavioral Research in Marketing.

Yet another major marketing event, Circus Maximus, held during Ensemble Valhalla the annual XLRI Fest, is perhaps the most han ds on marketing event on the B school circuit. Intra college activities like MAXI Bazaar, MAXI Section League, AdTwist and industry in teraction sessions under the Food For Thought umbrella serve to add flavour to the academic courses taught in Marketing and keep the in ter est and enthusiasm high. In 2017, MAXI started off, what is aimed to be, an umbrella advertisement making contest called “Breaking Ad ” by partnering with HUL. In 2019, MAXI hosted the inaugural edition of Marketing Conclave Apogaeum on 'Emerging Trends in Digital Marketing' that saw attendance of MAXI alums from the 1971 batch to that from the 2018 batch.

An ISO 9001-2000 certified organization, MAXI is probably the only committee in India to hold a Limca and a Guinness World Record. Our social media and web presence is unparalleled in the Indian B school circuits as well, with our Facebook page having over 60,000 likes and a peak weekly reach of over 20 million and our YouTube channel which has about 1 million views.

The committee strives to achieve new heights in marketing, with past achievements including consulting for FMCG giants like HUL, Nestle, ITC, GSK CH and many more at MAXI FAIR. Never one to rest on its past laurels, MAXI continually strives to innovate and provide the b est possible learning experience to the students to maintain XLRI's standing as 'The' destination for marketing.


Back