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Events & Activities

Maxi Bazaar:

The first MAXI event in the new academic year, MAXI Bazaar is the first introduction to Marketing for the incoming batch. Traditionally acting as an ice-breaker of sorts, with mixed senior-junior teams, MAXI Bazaar is known for the amount of innovation shown in the type of products and the whacky means used to market them. Both batches of students on campus are divided into 6 teams, and are given barely 24 hours to design a product and a campaign to sell it. Needless to say, with the creative juices flowing and a charged campus atmosphere, MAXI Bazaar is one of the liveliest and most engaging events on campus.




Given that Marketing is something that needs the aid of practical examples, showcasing real-world applications of concepts goes a long way in facilitating learning. Every year MAXI attempts to bridge this gap by inviting people from the industry and academia to share insights on an emergent area of marketing. The annual symposium have seen discussion on topics like Neural marketing and Entertainment Marketing .The last edition saw Rudrarup Datta, the Head of Marketing and Project Operations at Viacom18 Motion Pictures, Kolkata Knight Riders director Joy Bhattacharjya and Akash Banerji,Assistant Vice President from Star India guiding us through the nooks and crannies of marketing of sports and showbiz. In a lively panel discussion chaired by Professor Sanjeev Varshney, the experts explored the career possibilities in the field of entertainment marketing and addressed questions ranging from the state of Indian football to the understanding of audience expectation.



The ad making competition challenges the students of XLRI to explore alternate uses of product to reach out to new consumers. Teams propose ideas that are not only out of the box but appeals to the intended target groups. The ads
prove, given a chance students can even sell pacifiers to B school students.


Legalize International

The online digital marketing event saw participation from the premier B schools across the country and abroad . The event based on the concept of surrogate marketing witness teams trying to market a product in the digital world under the veil of a surrogate. The event is judged by senior management from leading advertising agencies like Ogilvy and Mather. The quality of entries not only impresses the judges but also ensures that Legalize remains one of the most followed online event conducted by a student body.


Sales and Distribution Insights

Team MAXI ensures that the students of XLRI get a real feel of what happens in the market and what they learn is relevant from the real world perspective. Thus a series of live projects from eminent FMCG companies are floated as a part of a course on Sales. The research not only helps the students but the appreciation it earns from the industry ensures that XLRI cements its reputation as a marketing destination among the major FMCG players.


Circus Maximus:

MAXI organizes the flagship marketing event during Ensemble, XLRI's annual inter B-school fest. The event sees more than thousand participants battling it out in the online prelims. Top teams then came down to Jamshedpur to be part of a two stage grueling contest that test the Sales skill of participants as well as their marketing acumen. With huge participation witnessed from top B-schools across the country over the years, the MAXI event has always been a top draw at Ensemble and promises to scale even greater heights.



The event conducted as a part of Ensemble enables teams to understand the nuances of a marketing case and help them approach marketing challenges at hand by having a holistic perspective of the industry and the business. Devised and evaluated by eminent marketing faculty from XLRI the event see students from XLRI putting their marketing knowledge to test.


MAXI Fair:

MAXI Fair is undoubtedly the largest and most important event organized by MAXI. It is the oldest Market Research fair in the country, and a household name in Jamshedpur. The whole campus will come alive with two days of nonstop fun, frolic and of course serious academic research on the 15th and 16th of January 2011. Using projective techniques to gauge consumer behavior, it offers an invaluable chance to FMCG companies to test new products on a sample audience. With several successes in the past involving major FMCG Brand names, MAXI Fair has been commended by legends such as Philip Kotler and Ted Levitt, and is now replicated across other B-Schools in India and abroad. MAXI Fair runs as a dedicated Marketing elective for Business Management second year students. Thus there is always a fresh set of students who work on research techniques to be applied during the Fair and strive to keep up the legacy of MAXI Fair