PUBLICATIONS IN REFEREED JOURNALS

1. Bhattacharjee, D. R., Pradhan, D., Kuanr, A., & Malhotra, N. (2024). Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of
   Advertising, 1-20. Taylor& Francis. https://doi.org/10.1080/00913367.2024.2306422
2. Jain, A., Pradhan, D., Kuanr, A., & Singh, S. (2024). Selfquantification and consumer wellbeing: A metaanalytic review. Psychology & Marketing. Wiley. https://doi.org/10.1002/mar.22141
3. Malik, G., Pradhan, D., & Rup, B. K. (2024). Gamification and customer brand engagement: a review and future research agendas. Marketing Intelligence & Planning.
   Emerald. https://doi.org/10.1108/MIP-12-2023-0659
4. Pradhan, D. (2024). “The Current Issue, Scope, and Special Issue Policy of Management and Labour Studies”. Management and Labour Studies, 49(4), 565-567. https://doi.org/10.1177/0258042X241286644
5. Malik, G., Sharma, P., & Pradhan, D. (2024). Leveraging gamification for tourism marketing activities: Toward a comprehensive conceptual model. Journal of Vacation
   Marketing, 13567667241268725.Sage. http://dx.doi.org/10.1177/13567667241268725
6. Pahi, S. A., Jain, A., & Pradhan, D. (2024). How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand
   community support, and adaptive coping. Journal of Brand Management, 1-16. Springer. https://doi.org/10.1057/s41262-024-00363-y
7. Pradhan, D. (2024). Editorial. Management and Labour Studies, 49(3), 374-374. https://doi.org/10.1177/0258042X241271477
8. Aithal, R. K., Choudhary, V., Maurya, H., Pradhan, D., & Sarkar, D. N. (2023). Factors influencing technology adoption amongst small retailers: insights from thematic
   analysis. International Journal of Retail & distribution management, 51(1), 81-102. Emerald. https://doi.org/10.1108/ijrdm-02-2022-0042
9. Moharana, T. R., Roy Bhattacharjee, D., Pradhan, D., & Kuanr, A. (2023). What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence. Psychology & Marketing, 40(6), 1211-1236. Wiley. https://doi.org/10.1002/mar.21802
10. Pradhan, D., Kuanr, A., Anupurba Pahi, S., & Akram, M. S. (2023). Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands. Psychology & Marketing, 40(1), 27-47. Wiley. https://doi.org/10.1002/mar.21749
11. Pradhan, D., Moharana, T. R., & Malik, G. (2023). Influence of celebrity, destination and tourist personality on destination attachment and revisit intention: Moderating roles of endorsement embeddedness, destination crowding and gender. Journal of Destination Marketing & Management, 27, 100754. Elsevier BV. https://doi.org/10.1016/j.jdmm.2022.100754.
12. Roy Bhattacharjee, D., Kuanr, A., Malhotra, N., Pradhan, D., & Moharana, T. R. (2023). How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40(6), 1480-1508. Emerald.https://doi.org/10.1108/IMR-09-2022-0206
13. Aithal, R. K., & Pradhan, D. (2022). Resilience of an evolved retail agglomeration: case of rural periodic markets in emerging economies. International Journal of Retail & Distribution Management, 50(11), 1395-1411. Emerald. https://doi.org/10.1108/ijrdm-09- 2021-0423
14. Arora, S., Sahney, S., & Pradhan, D. (2022). Potential benefits and descriptive norms in webrooming: an extended model of goal-directed behaviour. International Journal ofRetail & Distribution Management, 50(3), 377-397. https://doi.org/10.1108/IJRDM-10-2020-0417
15. Deshpande, B., Pradhan, D., Sivakumaran, B., & Lyngdoh, T. (2022). The impact of advertising appeals on impulse buying. Marketing Intelligence & Planning, 40(3), 358-371. Emerald. https://doi.org/10.1108/mip-11-2021- 0390
16. Kuanr, A., Lyngdoh, T., Guda, S., & Pradhan, D. (2022). Think Happy Be Happy: Salesperson’s Personal Happiness and Flourishing. IIM Kozhikode Society & Management Review, 22779752221111599. SAGE Publications.https://doi.org/10.1177/22779752221111599
17. Pradhan, D. (2022). Pandemics and consumer wellbeing: Provenance and research priorities. Journal of Consumer Affairs, 56(1), 28-33. Wiley. https://doi.org/10.1111/joca.12445
18. Kuanr, A., Pradhan, D., Lyngdoh, T., & Lee, M. S. (2022). Why do consumers subvert brands? Investigating the influence of subjective wellbeing on brand avoidance. Psychology & Marketing, 39(3), 612-633. https://doi.org/10.1002/mar.21606
19. Roy Bhattacharjee, D., Pradhan, D., & Swani, K. (2022). Brand communities: A literature review and future research agendas using TCCM approach. International Journal of Consumer Studies, 46(1), 3-28. Wiley. https://doi.org/10.1111/ijcs.12758
20. Halder, D., Pradhan, D., & Chaudhuri, H. R. (2021). Forty-five years of celebrity credibility and endorsement literature: Review and learnings. Journal of Business Research, 125, 397-415. Elsevier. http://dx.doi.org/10.1016/j.jbusres.2020.12.031
21. Kuanr, A., Israel, D., Pradhan, D., & Roy Chaudhuri, H. (2021). Can we an anticonsume our way to sustainability? Finding answers at the intersection of cultural values. Journal of Consumer Behaviour, 20(5), 1051-1064. Wiley. http://dx.doi.org/10.1002/cb.1914
22. Upadhye, B., Sivakumaran, B., Pradhan, D., & Lyngdoh, T. (2021). Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination. Psychology & Marketing, 38(8), 1197-1219.https://doi.org/10.1002/mar.21490
23. Kuanr, A., Pradhan, D., & Chaudhuri, H. R. (2020). I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model. Psychology & Marketing, 37(2), 260-277. Wiley. https://doi.org/10.1002/mar.21305
24. Moharana, T. R., & Pradhan, D. (2020). Shopping value and patronage: when satisfaction and crowding count. Marketing Intelligence & Planning, 38(2), 137-150. Emerald. https://doi.org/10.1108/MIP-07-2018-0264
25. Pradhan, D., Malhotra, R., & Moharana, T. R. (2019). When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence. Journal of Brand Management, 1-16. Springer.https://doi.org/10.1057/s41262-019-00169-3
26. Pradhan, D., Israel, D., & Jena, A. K. (2018). Materialism and compulsive buying behaviour: The role of consumer credit card use and impulse buying. Asia Pacific Journal of Marketing and Logistics, 30(5), 1239-1258. Emerald. https://doi.org/10.1108/APJML-08-2017-0164
27. Pradhan, D., Kapoor, V., & Moharana, T. R. (2017). One step deeper: gender and congruity in celebrity endorsement. Marketing Intelligence & Planning, 35(6), 774-788. Emerald. http://dx.doi.org/10.1108/mip-02-2017-0034
28. Pradhan, D., Duraipandian, I., & Sethi, D. (2016). Celebrity endorsement: How celebrity– brand–user personality congruence affects brand attitude and purchase intention. Journal of Marketing Communications, 22(5), 456-473. Taylor & Francis.http://dx.doi.org/10.1080/13527266.2014.914561
29. Pradhan, D., & Kundu, N. (2016). Distribution Strategy of a Global Firm in an Emerging Market: The Case of 3M India. Asian Case Research Journal, 20(01), 219-251. http://dx.doi.org/10.1142/s0218927516500085
30. Pradhan, D., & Agrawal, D. (2013). Mortein: Finalizing the Theme and Creative Idea. Asian Case Research Journal, 17(02), 359-381. http://dx.doi.org/10.1142/s0218927513500168
31. Pradhan, D., & Agrawal, D. (2013). Mortein Vaporizer: What lies beneath Brand Positioning?. Vikalpa, 38(3), 123-140. Sage.http://dx.doi.org/10.1177/0256090920130308
32. Pradhan, D. (2010). Rural Retailer`s Choice Tactics: A Conceptual Framework for Empirical Research. South Asian Journal of Management, 17(2).
33. Pradhan, D., Kalra, S., & Srinivas, S. (2007). Kamdhenu Dairy. Asian Case Research Journal, 11(01), 23-58. http://dx.doi.org/10.1142/s0218927507000862
34. Pradhan, D., Malla, A. K., & Dandsena, K. (2007). Sunshine Foods Cooperative. South Asian Journal of Management, 14(3), 115.
35. Pradhan Debasis,, “Rural Women’s Marketing Association (RWMA)”, Vilakashan, Vol. 4,Issue 2, September, 2007, pp 203-210. Published by XIM, Bhubaneswar.
36. Vaswani, L. K., Aithal, R., Pradhan, D., & Sridhar, G. (2005). Rural marketing in the development paradigm. International Journal of Rural Management, 1(2), 245-262. Sage. http://dx.doi.org/10.1177/097306800500100206
37. Pradhan Debasis, and Abinash Panda, “Programmed Instruction; a Pedagogical Method,” Indian Journal of Training & Development (IJTD), Vol. XXXV, No. 3, July- September,2005, pp 116-125.
38. Pradhan Debasis, “Sarvodaya Samiti,” Vikalpa; Journal for Decision-makers, Vol. 29, No. 2, April-June, 2004, pp 111-118. Published by IIM, Ahmedabad. This case also appears on the SARP page of the Asia Business Case Centre of Nanyang Technological University (NTU), Singapore. Source: http—www.asiacase.com-acase.htm.url

Book Publication

• Debasis Pradhan, “Suzlon Energy Ltd: Making Foray Abroad”, 2012.
• Debasis Pradhan, “Marketing Management; A Casebook”, 2011, Cengage Learning, A Thomson Group Company
• Debasis Pradhan, “To push or to pull: Dynamics of promotional strategies”.2010, Saarbrucken: VDM Verlag Dr. Muller, a German publisher.

Published in a Book/ Edited Volume (REFEREED/ PEER-REVIEWED)

• L.K. Vaswani, Rajesh Aithal, Debasis Pradhan, and G. Sridhar, "Rural Marketing in Development Paradigm" at International Conference on Marketing Paradigms for Emerging Economies, IIM, Ahmedabad during January 12-13, 2005
• B. K. Mangaraj and Debasis Pradhan, “Customer-based retailer brand equity mapping using uzzy AHP and TOPSIS", Markconference 2012 held jointly by Academy of Marketing Science and IIM, Lucknow during 13-14 January 2012. Published by Pearson Education
• P. S. Kar, Debasis Pradhan, and Bikash Debata, “An exploration of value architecture; Evidences from India”, Marconference 2012, held jointly by Academy of Marketing Sceince and IIM, Lucknow during 13-14 Jan 2012.Published by Pearson Education.

Papers presented in International Conferences (REFEREED)

1. Pati, A., Pradhan, D., & Moharana, T. R. (2024). The Power of Less: Minimalist Logo Designs for Favorable Brand Evaluations. In J. Brakus, S. Monga, S. Ng, & B.Schmitt (Eds.), Society for Consumer Psychology (SCP) Boutique Conference 2024– Consumer Psychology of Brands. Society for Consumer Psychology.
2. Jain, A., Pradhan, D., & Sarangi, S. K. (2023). Brand avoidance in a self-quantified world: Roles of regulatory focus and multiplicity of data. The Proceedings of ICAR 2023, 24–28.
3. Pahi, S. A., Pradhan, D, Moharana, T. R.(2023).I (don’t) consume (un)ethical fashion: The Interplay of Influencer-driven Blame Attribution, Narcissism, and Ethical Overwhelm. In International Centre for Anti-consumption Research (pp. 77-80)

1. Tapas Ranjan Moharana & Debasis Pradhan, “Look who talks! Investigating celebrity endorsement effectiveness”, Presented during December 2-4, 2019 at University of Wellington during Australia-New Zealand Academy of Marketing (ANZMAC) Conference.
2. Debashree Roy, Debasis Pradhan, & Tapas Ranjan Moharana, “More Power to Brand Communities: Brand Engagement in Sponsorship”, Presented on December 19, 2019 at Chennai during North American Society for Marketing Education in India (NASMEI) Conference held in Great Lakes Institute of Management, India
3. Bilwa Upadhye, Debasis Pradhan, Bharadhwaj Sivakumaran & Teidorlang Lyngdoh , “The Impact of Advertising Appeals on Impulse Buying”, Presented on December 19, 2019 at Chennai during North American Society for Marketing Education in India (NASMEI) Conference held in Great Lakes Institute of Management, India
4. Debasis Pradhan, Tapas Ranjan Moharana, & Parthasarathi Das, “How Celebrity Endorsement Works in an Interactive Media?” 41^st Annual ISMS Marketing Science Conference, University of Roma Tre, ITALY, June 20-22, 2019
5. Tapas Ranjan Moharana, Debasis Pradhan, & Vinay Kanetkar, “Fit or Signal: Brand Endorsement by Celebrity”, 41^st Annual ISMS Marketing Science Conference, University of Roma Tre, ITALY, June 20-22, 2019.
6. Debasis Pradhan, Deepa Haldar, and Tapas Ranjan Moharana, “Celebrity Credibility: Review, Revisit, and Revision”, Presented on December 20-21, 2018, at Chennai during North American Society for Marketing Education in India (NASMEI) Conference held in Great Lakes Institute of Management, India
7. Debasis Pradhan and D. Israel, “Is the Adoption of Mobile Shopping in an Emerging Market Different: Examining Role of Moderators”? INFORMS Marketing Science Conference, John Hopkins University, Baltimore, Maryland during June 18-20, 2015
8. Subrat Sarangi and Debasis Pradhan, “A Multi Objective Approach to Product Line Decisions – Intra Firm, Inter Firm and Multi Market Context”,4^th Indian Academy of Management Conference (IAM), IIM Lucknow, 2015.
9. N. Banerjee, D. Israel and D. Pradhan, “Impulsive Buying: An Exploration into Self-esteem and Normative Interpersonal Influence” at NASMEI conference 2013 held at Great Lakes Institute
10. D. Israel and Debasis Pradhan, "User Personality, Perceived Benefits and Usage Intensity of Social Networking Sites: An Empirical Investigation of Youth in India", INFORMS Marketing Science Conference, Rice University, Houston on 10th June 2011.
11. Debasis Pradhan and D. Israel, “Impact of Attitude towards Celebrity Endorsement on Brand Loyalty: The Mediating Effect of Celebrity Credibility”, INFORMS Marketing Science Conference, Rice University, Houston on 10th June 2011.
12. Debasis Pradhan and B. K. Mangaraj, “Measurement of Retailer Brand Equity Using Fuzzy Analytic Hierarchy Process”. June 16-19, 2010, INFORMS Marketing Science Conference, University of Cologne, Germany.
13. B. K. Mangaraj and Debasis Pradhan, “Optimal Product Line Selection: A Fuzzy Goal Programming Approach”. June 16-19, 2010, INFORMS Marketing Science Conference, University of Cologne, Germany.
14. Debasis Pradhan and B. K. Mangaraj, “A Marketing Mix Decision System for a Consumer Good in a Cross-cultural Environment; a Fuzzy Goal Programming Approach”. June 4-6, 2009, INFORMS Marketing Science Conference, University of Michigan, USA.
15. P. C. Padhan and Debasis Pradhan, “Cointegration Analysis of Brand and Category Sales: Implications for Long-term Strategy”. June 4-6, 2009, INFORMS Marketing Science Conference, University of Michigan, USA.
16. Debasis Prdquo;The Emerging Paradigm of Rural Marketing in Third World Countries and its Impact on Poverty Alleviation”. August 2007, Academy of Management (AOM) Conference, at Philadelphia, USA.
17. Debasis Pradhan and Abinash Panda, “Rural Retailer’s Decision-making; A Conceptual Framework for Empirical Research”, June 2007, INFORMS Marketing Science Conference; Singapore Management University, Singapore.
18. L.K. Vaswani, Rajesh Aithal, Debasis Pradhan, and G. Sridhar, “Rural Marketing in Development Paradigm” at International Conference on Marketing Paradigms for Emerging Economies, IIM, Ahmedabad during January 12-13, 2005
19. G. Sridhar and Debasis Pradhan, “Product Adaptation as a Form of Product Innovations for Rural Markets of India” at the International Conference titled IMR (IIMB Management Review), IIM, Bangalore during December 14-17, 2004.
20. Debasis Pradhan, Shabad Kalra, and Sangeeta Srinivas, “Banas Dairy”, 7^th Annual Convention of Strategic Management Forum of India (SMFI); IIM, Indore during 13-15^th May 2004.
21. Debasis Pradhan, and Gaganpreet Kalra, “Bharat Doodh”, 7^th Annual Convention of Strategic Management Forum of India (SMFI);IIM, Indore during 13-15^th May 2004.

1. Debasis Pradhan, “To push or to pull: Dynamics of promotional strategies”.2010, Saarbrucken: VDM Verlag Dr. Muller, a German publisher.
2. Debasis Pradhan, “Marketing Management; A Casebook”, 2011, Cengage Learning, A Thomson Group Company

CASES PUBLISHED BY INTERNATIONAL CASE CLEARING HOUSES (ECCH, ABCC, IVEY)

1. Subrat Sarangi and Debasis Pradhan, “National Dairy; Defending Market Leadership”, 9B15A001, 02/09/2015, Ivey Publishing, Richard Ivey School of Business, University of Western Ontario, London. 2015
2. Mishra Rajiv & Debasis Pradhan, " SRB Fast Switch", Registered with European Case Clearing House (ECCH) of Cranfield University. 2012
3. Debasis Pradhan, JUSTEAT [MK/016/08/13], XLRI Case Development Centre
4. Debasis Pradhan and B. K. Mangaraj, “Reliance Fresh Stores in Food Retailing”. Published by A. V. Birla Centre, London Business School in 2008.Publication appears in European Case Clearing House (ECCH, www.ecch.com) portal.
5. Debasis Pradhan, “Suzlon Energy; Making Foray Abroad”. Published by A. V. Birla Centre, London Business School in 2009. Publication appears in European Case Clearing House (ECCH, www.ecch.com) portal.

UNPUBLISHED CASES

1. HPCL; Community kitchen for BOP market.
2. InMobi (An unpublished case on mobile advertising company)
3. BS Inc.: Can PR rescue? (An unpublished case on a pharmaceutical company)

1. Chaired the track on celebrity endorsements in INFORMS Marketing Science Conference in June 2011 organised by Rice University at Houston, Texas

Ph. D. Guidance as Chair, Thesis Advisory Committee (Defence completed; Ph. D. degree awarded)

• Chair of Thesis advisory committee (TAC) of Ms. Anuj Jain (Currently an Assistant Professor at IIM, Sirmaur, India)
• Chair of Thesis advisory committee (TAC) of Mr. Debashree Roy Bhattacharjee (Currently an Assistant Professor at IIT, Dhanbad, India)
• Chair of Thesis advisory committee (TAC) of Ms. Sampa Anupurba Pahi (Currently an Assistant Professor at IRMA, Anand, India)
• Chair of Thesis advisory committee (TAC) of Ms. Ritu Malhotra (Currently a Professor at NIFT, Kolkata, India)
• Chair of Thesis advisory committee (TAC) of Mr. Subrat Sarangi (Currently an Associate Professor at MICA, Ahmedabad, India)
• Chair of Thesis advisory committee (TAC) of Mr. Tapas R. Moharana (Currently an Assistant Professor at XLRI, Jamshedpur, India)
• Chair of Thesis advisory committee (TAC) of Ms. Garima Malik (Currently an Assistant Professor at BIMTECH, Delhi, India)
• Chair of Thesis advisory committee (TAC) of Mr. Amit K. Jena (Currently a Senior VP at Axis Bank)
• Chair of Thesis advisory committee (TAC) of Ms. Bilwa Upadhye (Currently an Assistant Professor at FLAME, Pune, India)
• Chair of Thesis advisory committee (TAC) of Mr. Abhisek Kuanr (Currently an Assistant Professor at the University of Essex, London, UK)

Ph. D. Guidance as Chair, Thesis Advisory Committee (Ongoing dissertation)

• Chair of Thesis advisory committee (TAC) of Mr. Arnav Pati
• Chair of Thesis advisory committee (TAC) of Ms. Poornima Radhakrishnan
• Chair of Thesis advisory committee (TAC) of Mr. Arijit Das

Ph. D. Guidance as Member of Thesis Advisory Committee (Defence completed; Ph. D. degree awarded)

• Ms. Kanupriya Katyal & Mr. Aby Abraham, (Doctoral scholars specializing in Marketing), and Mr. Sanjeev Prasad (doctoral scholars specializing in Production and Operations Management).
  Ph. D. Guidance as Member of Thesis Advisory Committee (Ongoing dissertation)
• Mr. Sunil Kumar (Production and operations management area)
• Ms. Anwesh Banerjee (Organizational behavior area)
• Ms. Subhanshi Singh (Human resources management area)

• Chair of Thesis advisory committee (TAC) of Ms. Ritu Malhotra specialising in Marketing.
• Chair of Thesis advisory committee (TAC) of Mr. Subrat Sarangi specialising in Marketing.
• Chair of Thesis advisory committee (TAC) of Mr. Tapas Ranjan Moharana specialising in Marketing.
• Chair of Thesis advisory committee (TAC) of Mr. Amit K. Jena specialising in Marketing.
• Chair of Thesis advisory committee (TAC) of Mr. Bilwa Upadhye specialising in Marketing.
• Chair of Thesis advisory committee (TAC) of Mr. Abhisek Kuanr specialising in Marketing.
• Member of Thesis advisory committee (TAC): Ms. Kanupriya Katyal & Mr. Aby Abraham, (doctoral scholars specialising in Marketing), Mr. Sunil Kumar and Mr. Sanjeev Prasad (doctoral scholars specialising in Production and Operations Management).
• Examiner: Examiner for comprehensive exams of FPM students named Angshuman Ghosh, Kanupriya Katyal, Garima Saxena, and Aby Abraham

1. Member of INFORMS, USA

1. All India doctoral symposium "IIMAGINIZATIONS 2002" held at IIM, Ahmedabad in November 2002.
2. All India conference with the theme Rural marketing and communication organised by FICCI in New Delhi in April 2003.
3. A workshop on "Qualitative Methodology" held by IRMA doctoral colloquium at IRMA during April 2005.
4. CII Brand Conclave at Hotel Taj, Kolkata, July 2007
5. Examiner: Examiner for comprehensive exams of FPM students named Angshuman Ghosh, Kanupriya Katyal, Garima Saxena, and Aby Abraham

• Annals of Tourism Research (Elsevier) (1 paper)
• European Journal of Marketing (Emerald) (1 paper)
• Frontiers in psychology (2 papers)
• International Journal of Information Management (Elsevier) (1 paper)
• Journal of Advertising (Taylor & Francis) (2 papers)
• Journal of Brand Management (Springer Nature) (18 papers)
• Journal of Business Research (Elsevier) (6 papers)
• Journal of Consumer Affairs (Wiley) (3 papers)
• Journal of Consumer Behaviour (3 papers)
• Journal of Retailing and Consumer Services (Elsevier) (2 papers)
• Journal of Strategic Marketing (Taylor & Francis)
• Marketing Intelligence and Planning (Emerald) (6 papers)
• Psychology & marketing (4 papers)
• IIM Kozhikode Society & Management Review (1 paper)
• IIMB management review (2 papers)
• International Journal of Consumer Studies (Wiley) (16 papers)