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Achievements and Research Interest/Area of Research Interests
Academic Distinction (Awards and Scholarships)
- N Kannan prize for best thesis in Marketing, IIT Madras, 2019
- Syndicate Bank Best Paper Award, IIM B Doctoral Consortium, 2014
- Academy of Marketing Science Inaugural Doctoral Consortium Fellow, 2015
Adminstrative Distinction
- Asia Pacific Recognition Award, Ford Motor Company, 2016
- One of the 30 managers in Asia Pacific handpicked for executive leadership training in Ford, 2017
- Recognized as High Achiever in the area of People Development by WNS Global Services, 2008
- All India Best Performer, Ford Credit Kotak Mahindra, 1998
Area of RESEARCH INTERESTS
- Brand/Consumption communities, Mindful consumption
In-Company Programs
- Two day training on advanced analytics concepts at Ormax Media, March 2012
- Two day training on advanced analytics concepts for members of the Business Intelligence Unit, ICICI Bank, January 2008
- Six month training on advanced analytics for students enrolled with Analytics Training Institute, June - December 2007
Intellectual Contributions (Publications)
Journal Articles-Refereed
- Richa Agrawal and Giridhar Ramachandran (2017) "Flocking together - Benefits and Costs of Small Group Community Participation", European Journal of Marketing, (https://doi.org/10.1108/EJM-02-2015-0073).
Paper Presentations-Refereed
- Ramachandran, G. and Agrawal, R. (2013), Coffee shops yesterday, running groups today - consumption communities as the new address for Oldenburgs third places (20 Min). Presented in the Association for Consumer Researchs North American Conference. (Videography).
- Ramachandran, G and Menon, P. (2011, December), Understanding Buyer Behavior of electronic goods: A Netnographic Study of Indian Consumer Forums. Paper presented at the fifth Great Lakes NASMEI Marketing Conference, Chennai, India.
- Saxena, N and Ramachandran, G. (2010, July), Assessing the factors influencing Net Promoter Score. Paper presented at the First International Conference on Business Analytics, Great Lakes Institute of Management, Chennai, India.