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  1. Home
  2. About
  3. Full Time Faculty
  4. Subhasis Ray
Dr Subhasis Ray

Dr Subhasis Ray

Professor

XLRI – Xavier School of Management, Jamshedpur

Qualification
PhD, MBA, BE
Functional area
Marketing
Email
[email protected]
ProfileAchievements and Research Interest/Area of Research InterestsCourses TaughtConsultancy UndertakenIntellectual Contributions (Publications)Other Professional Activities

Brief Profile

Prof. Subhasis Ray has three decades of experience in corporate and academia.

In his corporate career, he worked for subsidiaries of leading MNcs- Fosroc, HIlti and the Tata group- in strategy and business development. In his academic career, Professor Ray has taught and researched in the area of marketing, CSR, sustainability and social entrepreneurship. He has taught/spoken on marketing/sustainability in 26 countries at leading universities including Harvard Business School, Yale, Cornell, INSEAD, Tsinghua, University of Queensland and University College London.

Achievements and Research Interest/Area of Research Interests

Academic Distinction (Awards and Scholarships)

Emerald Outstanding Author Award, 2022.

Grant/Scholarships:

  • National Merit Scholarship, Government of India, 1989.
  • National Merit Scholarship, Government of India, 1991.
  • Aspen Institute grant for Teaching Innovation Programme (TIP), Dec., 2009.
  • IDRC Canada/ VILLGRO research European Union (EU) grant for EASY-ECO training on sustainability evaluation ( April-July, 2010)
  • European Union (EU) grant for EASY-ECO on-site training on sustainability of development assistance projects at Regional Centre of Economics, Prague, Czech Republic ( September, 2010)
  • IBM grant for Global Sustainability Summer School, Brunei, 2011
  • DAAD full grant for EXCEED summer school and International Symposium on Water, TU Braunschweig, Germany, 16-22 November, 2011.
  • DUKE-NUS full scholarship for System Dynamics Workshop, February, 2012.
  • Villgro Foundation Grant for CSR and social entrepreneurship, 2012
  • ELLA grant to study mining and CSR in Peru, 11thgrant (2013) for studying corporate incubation of social enterprises.
  • ELLA (Evidence of Learning in Latin America) research grant (2013) for studying corporate-NGO engagement models in Indian mining sector.
  • Award for ‘Outstanding contribution to CSR’, World CSR Congress, Mumbai ( 2013)
  • Research Grant from Manhattan College, NY. (2018)
  • State Street Foundation Grant for Global Business Ethics Symposium, Bentley University, May, 2018
  • Research Grant from University of New Mexico, USA. ( February,2019).Co- Investigator
  • Grant from UNDOC- UNDP- Education for Justice project ( August, 2019)
  • Grant from University Quebec Montreal for CSR project- (October 2019)
  • Grant from City University of London- CSR in India-- 2019
  • Grant from City University of London- Inequality in Business- 2021.

Research Interest- Corporate Sustainjability, Business & Society, Social Entrepreneurship, CSR, Marketing

Adminstrative Distinction

  • Fellow- International Humanistic Management Association USA
  • Fellow- INTI INternatinal UNiversity, Malaysia
  • Member, Task Force on Sustainability, Batteries Europe, Euroepan Union
  • Member, Advisory Board, Graduate School of Management, St. Petersburg State University, Russia.
  • Member, International Advisory Board, RES4CITY project, Euroepan Union.
  • Member, Advisory Board, Network for Business Sustainability, Canada.
  • Member, Academic Council, XIME, Bangalore.

Other Achievements

  • Regional Champion- Tata Crucible Corporate Quiz- (2012-2018)
  • National Finalist- Tata Crucible Corporate Quiz (2012, 2015)

Area of RESEARCH INTERESTS

Corporate Sustainability, B2B Marketing, Green technology transition, Circular Economy, CSR, Social Entreperenurship

Courses Taught

  • Marketing Management, B2B Marketing, Sales and Distribution, International Marketing, Sustainability Marketing
  • Sustainable Development & Corporate Sustainability, Circular Economy

Consultancy Undertaken

  • Social Impact Assessment in mining- IIT Dhanbad
  • Circular Economy Consulting for Fortune 100 company
  • Market Entry Strategy for a bakery company, Odisha.
  • Marketing strategy for India’s first digital platform for bio-fuels.
  • Marketization of menstrual hygiene and its impact on environment and women’s health in India- Research project with Ecofemme, India
  • Success factors for integral entrepreneurship- Auroville, India
  • Strategic Corporate Social Responsibility Plan for titanium mining, Odisha, India
  • Developing pricing mechanism for the tourism department in the Middle East.
  • Project on market entry and development strategy for a stonewool company in Ukraine.
  • Developing a retail concept in Saudi Arabia

Intellectual Contributions (Publications)

Journal Articles-Refereed

  • Bhattarai, P.C., Shrestha, R., Ray, S and Knez, Razna. (2024). Determinants of adolescents’ pro-sustainable behavior: a systematic literature review using PRISMA. Discover Sustainability5, 112 (2024). (Scopus)
  • Das, A., & Ray, S. (2024). Techno-humane futures in the global south: lessons from Professor Shonku. Technovation, 132, 102987. (ABDC- A)
  • Ray, Subhasis & Dubey, Ritesh. 2023. Bending the Linear Economy to Circular. Amplify. Vol. 36, Issue 10. 42-46 (A journal of Arthur D Little) available at https://www.cutter.com/article/bending-linear-economy-circular-accounting-complexities-concerns
  • Ray, S., & Nayak, L. (2023). Marketing sustainable fashion: trends and future directions. Sustainability, 15(7), 6202. (Scopus)
  • Tehrani, A. N., Ray, S., Roy, S. K., Gruner, R. L., & Appio, F. P. (2024). Decoding AI readiness: An in-depth analysis of key dimensions in multinational corporations. Technovation, 131, 102948. (ABDC- A)
  • Khvatova, T., Appio, F. P., Ray, S., & Schiavone, F. (2023). Exploring the Role of AI in B2B Customer Journey Management: Towards an IPO Model. IEEE Transactions on Engineering Management. (ABDC-A)
  • Leal Filho, W., Salvia, A. L., Ulluwishewa, R., Abubakar, I. R., Mifsud, M., LeVasseur, T. J., ... & Farrugia, E. (2022). Linking sustainability and spirituality: A preliminary assessment in pursuit of a sustainable and ethically correct world. Journal of Cleaner Production, 380, 135091. (ABDC- A)
  • Voola, R., Bandyopadhyay, C., Azmat, F., Ray, S., & Nayak, L. (2022). How are consumer behavior and marketing strategy researchers incorporating the SDGs? A review and opportunities for future research. Australasian Marketing Journal, 30(2), 119-130. (ABDC-A)
  • Voola, R., Bandyopadhyay, C., Voola, A., Ray, S., & Carlson, J. (2022). B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review. Industrial Marketing Management, 101, 12-32. (ABDC- A*)
  • Voola, A. P., Ray, S., & Voola, R. (2022). Social inclusion of migrant workers in a pandemic: employing consumer vulnerability lens to internal Indian migrant experience. Equality, Diversity and Inclusion: An International Journal, 41(2), 207-223. (ABDC-B)
  • Dalman, M. D., & Ray, S. (2022). To donate or not to donate? How cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes. Management Research Review, 45(4), 524-544. (ABDC-C)
  • Bandyopadhyay, C., & Ray, S. (2020). Finding the sweet spot between ethics and aesthetics: A social entrepreneurial perspective to sustainable fashion brand (Juxta) positioning. Journal of global marketing, 33(5), 377-395. (ABDC-A)
  • Bandyopadhyay, C., & Ray, S. (2019). Responsible marketing: can social enterprises show the way?. Journal of Nonprofit & Public Sector Marketing, 31(2), 164-183. (ABDC- A)
  • Bandyopadhyay, C., & Ray, S. (2020). Social enterprise marketing: Review of literature and future research agenda. Marketing Intelligence & Planning, 38(1), 121-135.(ABDC-A)
  • Leal Filho, W., Vargas, V. R., Salvia, A. L., Brandli, L. L., Pallant, E., Klavins, M., ... & Vaccari, M. (2019). The role of higher education institutions inability initiatives at the local level. Journal of cleaner production, 233, 1004-1015. (ABDC-A)
  • Cherrier, H., Goswami, P., & Ray, S. (2018). Social entrepreneurship: Creating value in the context of institutional complexity. Journal of Business Research, 86, 24258. (ABDC-A)
  • Ray, (2013). Linking public sector corporate social responsibility with sustainable development: Lessons from India. RAM. Reviste Administração Mackenzie, 14, 112-131. (Scopus)
  • Ray, S. (2008). A case study of Shell at Sakhalin: having a whale of a time?. Corporate Social Responsibility and Environmental Management, 15(3), 173-185.(ABDC-C)

Scholarly Books

  • Ray Subhasis & Sivaraju. S (ed). Implementing Corporate Social Responsibility: Indian Perspectives. Springer. 2014

Chapters in Scholarly Books

  • Ray, S. (2023). Teaching Sustainability across Borders: Looking Back to Look Ahead. In Transforming Business Education for a Sustainable Future (pp. 122-132). Routledge.
  • Ray, S. (2023). Sustainable Communities and Consciousness–The Missing Link to a Low Carbon Transition in Developing Economies. In Strategic Corporate Responsibility and Green Management (Vol. 16, pp. 99-110). Emerald Publishing Limited.
  • Santos, N. J., & Ray, S. (2022). Community and market development in India during coronavirus: A focus on the migrant worker (MW) population. In Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic (pp. 251-265). Cham: Springer International Publishing.
  • Bandyopadhyay, C., & Ray, S. (2022). To Be “Secluded Saints” or to Shake Hands with the “Devils in Disguise”? A Perspective on Social Entrepreneurial Networking. In Social Entrepreneurs: Mobilisers of Social Change (pp. 157-168). Emerald Publishing Limited.
  • Ray, S., & Beddewela, E. (2022). Resolving ‘Grand Challenges’: India`s Mandatory CSR in Practice. In The equal pillars of sustainability (Vol. 17, pp. 225-240). Emerald Publishing Limited.
  • Ray, S. (2022). Can CSR Help Address Farmer Suicides? An Indian Case Study. In: Das Gupta, A. (eds) A Casebook of Strategic Corporate Social Responsibility. CSR, Sustainability, Ethics & Governance. Springer, Singapore.
  • Bandyopadhyay, Chinmoy & Ray, Subhasis. (2021). Walking a tightrope between Business and Sustainable Development: A Social Enterprise Marketing Perspective in Sharma, Radha (Ed). (2021). Handbook of Sustainable Development: Strategies for Organizational Sustainability. Business Expert Press. NY. USA
  • Ray, Subhasis. (2021). Digital, Decentralized Supply Chain and Its Implication for B2B Marketing: A Case Study from the Indian Medical Equipment Industry in Taghipour, A. (Ed.). (2021). Digitalization of Decentralized Supply Chains During Global Crises. IGI Global
  • Ray, S. (2021). Implication of Predictive Maintenance for Industrial Marketing: A Case Study From the Air Compressor Industry. In Goundar, S., Avanija, J., Sunitha, G., Madhavi, K. R., & Bhushan, S. B. (Eds.), Innovations in the Industrial Internet of Things (IIoT) and Smart Factory (pp. 231-243). IGI Global
  • Bandyopadhyay C. & Ray S. (2019). Digital Marketing and Communication for Social Enterprises. In: Osburg T., Heinecke S. (eds) Media Trust in a Digital World. Springer, Cham
  • Bandyopadhyay, C., & Ray, S. (2019). Marketing in Social Enterprises: The Role of Value Creation Through Relationship Marketing. In N. Chiweshe, & D. Ellis (Eds.), Strategic Marketing for Social Enterprises in Developing Nations (pp. 32-52). Hershey, PA: IGI Global.
  • Marutschke, David, Gournelos, Ted & Ray, Subhasis. 2019. Understanding friction in customer experience management in Granata, G (ed) "Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments’, IGI Global
  • Sarkar, Tapan, . Ray, Subhasis & Gazder, Beroz. 2017. Mahindra & Mahindra – Mainstreaming Sustainability Through Knowledge Building in Lenssen, Rhee and Sktodowska (eds) The Role of Corporate Sustainability in Asian development- A Case Study Handbook in the Automotive and ICT industries. Springer
  • Ray, Subhasis. 2016. Integrating sustainability in executive education- An Indian Case Study in Kimakowitz and Lepeley (eds) : in Human Centred Management Executive Education: Global Imperatives, Innovation and New Directions. Palgrave Macmillan

Conference Proceedings-Refereed

  • Ritch, Elaine, et al. 2024. Community enterprise redistribution markets: Exploring What’s App as a platform for consumer empowerment. Academy of Marketing. Cardiff Business School.1-4th July, 2024
  • Sepehr, Sorush et al. 2024. Revisiting the ‘Observed Vulnerability’: How media representation frames vulnerability. ACR Asia Pacific Conference. Bali. July, 2024
  • Roy Choudhury, Himadri & Ray, Subhasis. 2024. Revisiting the Realities of Market at the Conflict Zone: Explaining the Contest of Pro-Market and Anti-Market Sentiments in the Maoist Conflict Zones of India. Macromarketing Conference, Helsinki. 17-21 June, 2024
  • Sepher, Sorush et al. 2023. Observing the observed vulnerability: media reports on Indian migrant workers during COVID-19 lockdown. ANZMAC Conference, 2023
  • Voola, R et al. 2021. B2B Marketing and the SDGs- A Review, ANZMAC Conference, Melbourne University
  • Sharma, Garima, Sounderrajan, Vivek & Ray, Subhasis. Temporal Stereotyping and Agency in Constraints: The Case of Micro-Entrepreneurs in an Indian Slum, Academy of Management (AoM) Conference, August 2021
  • Ahmed, Irfan & Ray, Subhasis 2020. Food Markets & Marketing in Developing Countries: Issues and Implications. 45th Macromarketing Virtual Conference. July 7-10.
  • Brown, Jill & Ray, Subhasis. 2019. Good Intentions with Bad Consequences: Mandates for CSR in India Under the Lens of Implicit CSR and Forced Compliance Theories. 30th IABS Conference. University of San Diego, California, USA. 21-24th March, 2019
  • Aray, Yulia & Ray, Subhasis. 2017. Social Entrepreneurship: Creating Value for and with different stakeholders. 9th International Social Innovation Conference. 12-14 December, 2017. Swinburne University of Technology. Melbourne, Australia
  • Ray, Subhasis, Goswami, Paromita & Ray, Partha Sarathi. 2016. ‘Wings to Fly- but to where? Menstrual hygiene, marketization and vulnerability among subaltern women in India’ Macromarketing Conference, Trinity College, Dublin. 13-15 July
  • Santos, Nicky & Ray, Subhasis. 2016. Consumer vulnerability, social justice and sustainability marketing at the BoP: An EMBA class project focused on the Salia Sahi slum in Orissa, India . 6th Subsistence Marketplace Conference, University of Illinois at Urbana- Champaigne, USA. 17-19 June
  • Ray, Subhasis. 2013. Corporate NGO partnerships in implementing CSR in Indian public sector mining companies, Australasian Business Ethics Network (ABEN) Conference, University of Tasmania, Hobart. December 1-3. 2013
  • Shah Grishma & Ray, Subhasis.2013. Indian Public Sector and the New Era of Corporate Social Responsibility: Raising the bar for people above profits, Academy of International Business (AIB) US Northeast Chapter Annual Conference. Connecticut, USA. October 10-12, 2013
  • Fougere, Martin & Ray, Subhasis. 2013. Mandatory Corporate Social Responsibility: Towards inclusive development? EGOS Colloquium. Montreal. July.2013
  • Ray Subhasis. 2012. Linking corporate social responsibility to sustainable development: New policies and emerging evidence from India. Berlin Conference on Human Dimensions of Global Environmental Change. Freie University. Berlin. October, 2012

Paper Presentations-Refereed

  • Ray, Subhasis. 2022. Markets, marketing and left-wing extremism in India. 2022. American Marketing Association (AMA) virtual workshop. November 11, 2022
  • Voola, R, Bandyopadhyay, C, Voola, A, Ray, S and Carlson, J. 2021. B2B Marketing Scholarship and the UN Sustainable Development Goals: A systematic literature review. 4th Industrial Marketing Management Summit. January 28th, 2021. Online
  • Ray Subhasis. 2016. Sustainability & Stakeholder Marketing. International web conference on ‘Innovative CSR policy for global performance: towards High Added Value’ .Nanterre University, France

Text Books

  • Ray Subhasis. “Customer Sales and Service” Vikas Publishing House, India. 2008 (Text Book)- custom text book taught in 6 Indian universities

Key Note Presentation

  • Invited Keynote- Audencia Business School, Nantes, France, 2011
  • Invited Keynote- UTC Compeign, Paris, France. 2019

Published Articles in Newspapers/Magazines

  • Ray, Subhasis. 2023. Review of Working to Restore: Why We do Business in the Regenerative Eraby Esha Chabbra, The Hindu Business Line
  • Ray, Subhasis. 2014. Donation through chequebook is not CSR. La Comercio. Peru

Cases Developed for Teaching Purpose

  1. Aray, Yulia, Knatko, Dmitry and Ray, Subhasis. (2021). Case Study. Snegi: The Marketing Dilemma of a Russian Social Enterprise. The Case Centre. UK.
  1. Sivaramakrishnan, S, Ray, Subhasis & Goswami, P. (2020). Case Study. Eco Femme Cloth Pads: Reaching Rural Women. Ivey Publication, Canada.
  1. Ray, Subhasis. (2020). Case Study. Project Phoenix at Elgi Equipments: Winning in the Industrial Compressor Aftermarket. The Case Centre, UK.
  1. Ray, Subhasis and Bandyopadhyay, Chinmoy (2020): Upasana: Positioning Dilemma of a social enterprise in sustainable fashion, The Case Centre, UK.
  1. Ray Subhasis and Bansal, Tima. (2020). Mahindra & Mahindra: Creating Value from Waste. Ivey Case Collection, Canada.
  1. Ray, Subhasis. (2005). Business Ethics: Nestle and Infant Formula Marketing. The Case Centre.UK. (Case reference no: 704-025-1)
  1. Ray, Subhasis (2005). Corporate Social Responsibility: BP in Indonesia - the Tangguh Project. The Case Centre.UK. (Case Reference no: 704-036-1).
  1. Ray, Subhasis (2005). Discharging Corporate Social Responsibility: British Petroleum in Columbia. The Case Centre. UK. (Case Reference no: 704-024-1)

Other Professional Activities

Co-Ordinating/Organizing Workshop/Conferences /MDPS

Conducted trainings for

INDIA

Andhra Pradesh Government, Dept. of Tourism, Wipro Limited, Tata Teleservices , Bosch India, Indiapost, metaljunction.com, Paradeep Phosphates, State Bank of India, Axis bank, THDC Ltd, Infosys, Powergrid Corporation, Mahanadi Coalfields Limited, JK Organization, NTPC Ltd, DPE Govt. of Orissa, Reserve Bank of India, Orissa Tourism, SIDBI, Tata Power etc

Master Trainer- Tata Institute of Social Sciences

INTERNATIONAL

Invited workshop for peacebuilders- Giving Voice to Vlaues- Coventry University UK, 2022

Gazprom ( Russia)

Guide/Evaluator/ Examiner at Doctoral Research Level

  • External Examiner, University of Queensland, Australia
  • External Examiner, University of North-West, South Africa
  • External Examiner- Excelsia College, Australia
  • External Examiner- NIT- Durgapur/ Osmania University

Invited to Deliver Keynote Addresses/ Speeches

International

Invited online talks

Tsinghua University, China, 2019/ ESCP Business School, France ( 2020, 2021, 2022, 2024)/ Coventry University, UK ( October, 2020), Luciada University, Portugal (November, 2020), SFX Business School, Peru (2020), Fresenius University, Germany ( December, 2020), EU-CHARM (December 2021), TU-Brauschweig, Germany (2022)

Invited offline keynote/talks/workshop (selected)

  1. Invited discussant- in-person workshop on ‘Circular Economy in the Global South’, University College London (UCL), London. May 8-9, 2024.
  2. Invited in-person workshop on Giving Voice to Values, Coventry University, UK- June 9-10, 2022.
  3. Invited, in-person talk on ‘Giving Voice to Values’, Lusiada University, Porto, Portugal, May 5th, 2022
  4. Invited presentation, “Integrating Ethics in Management Education”, Anti-Corruption Symposium organized by UNODC and MGIMO University, Moscow, 20-22 November, 2019
  5. Invited presentation, “Giving Voice to Values in an inter-cultural context”, Darden School of Business, University of Virginia, USA. 4th June, 2019
  6. Invited talk, CSR, Sustainability and Innovations: Sorbonne Universites, UTC, Compiegne, France. 23 January, 2019
  7. Invited talk, Innovation, sustainability and markets, University Paris Nanterre, Paris, France, 25 January, 2019
  8. Invited presentation, Cornell University- NBS Global Sustainability Workshop, Cornell Tech, NY, USA. 25-27, June, 2018
  9. Invited presentation, Consequences of mandatory CSR in India, Tsinghua University, Beijing, China. 10 June, 2018
  10. Invited seminar, ‘Implementing CSR in a mandatory regime’, RMIT University, Melbourne, Australia, November 6, 2017
  11. Invited seminar, ‘CSR implementation and sustainable development- early evidence from India’ Griffith University, Brisbane, Australia, November 10, 2017.
  12. Invited panelist, ‘Teaching Sustainability’, INSEAD-NBS Sustainability Conference, INSEAD, Fontainbleau, 16-18 November, 2016
  13. Invited talk, ‘Possibilities & problems of a sustainability oriented marketing approach’, Jilin University, China. 8th July, 2016
  14. Invited lecture: ‘From CSR to sustainability’, Sophia University, Japan, December, 2014
  15. Invited panellist: Harvard Business School- NBS Sustainability Centre Workshop, Harvard University, Boston, USA. June. 2014
  16. Invited discussant- International workshop on CSR in Extractive Industries in Developing Areas. ESADE Business School. Spain. 24-26th March. 2014
  17. Invited talk- New market creation, social business incubation and CSR at University of Western Sydney, Australia. December 9, 2013
  18. Invited Discussant- Sustainability in Asia, Korea University Business School ( KUBS) and Academy of Business in Society ( ABIS) conference. Seoul. November 29. 2013
  19. Invited Panellist- Practical Wisdom in Management, Yale University, USA, 9-10th July, 2013

Professional Services such as Member/Editor of Editorial Board/ Advisory Committee etc

  • Task Force Member on Sustainability- Batteries Europe, EU.
  • Member, Advisory Board, RES4CITy, EU.
  • Member, Academic Council, XIME.
  • Member, Advisory Board, St Petersburg State University, Russia

Reviewer/Referee in Journals/ Conferences etc

Editorial Board Member

Indian Journal of Corporate Governance ( Sage)

Special Issue editor- Philosophy of Management

Ad-hoc Reviewer

  • European Journal of Information System
  • Organization Studies
  • Journal of Business Research (JBR)
  • Journal of Management Development ( JMD)
  • Journal of Business Ethics (JBE)
  • Business Ethics: European Review (BE:ER)
  • Journal of Historical Research in Marketing
  • Vikalpa: Journal of Indian Institute of Management Ahmedabad (IIM-A)
  • Journal of Indian Institute of Management- Bangalore
  • Vilakshan: Journal of Xavier Institute of Management Bhubaneswar (XIMB)
  • African Journal of Business Management (AJBM)
  • Journal for Case Research, XIMB
  • Australasian Marketing Journal
  • Journal of Consumer Affairs
  • Resource, Conservation and Recycling

Visiting Faculty

International

  1. Soka University, Japan
  2. Hanken School of Economics, Finland
  3. EMLYON Business School, France
  4. GSOM, St Petersburg State University, Russia
  5. Stellenbosch Business School, South Africa
  6. HIgher School of Economics, Moscow, Russia
  7. SFX Business School, Peru.

India

  1. Indian Institute of Management Calcutta
  2. Indian Institute of Management Indore
  3. Indian Institute of Management Kashipur
  4. Indian Institute of Management Shillong
  5. Indian Institute of Foreign Trade

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