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4.7
Share this courseGeneral Management
Executive Development Programme in Advanced Product Management (APM) Batch-4
The Advanced Product Management Certificate Programme is a comprehensive program on Product Management which will help participants understand how to build your idea into a product, develop & deploy it through various stages of the Product Development life cycle.
- Start date
- 15th October, 2022
- Duration
- 10 months · 120 hrs
₹ INR 1,62,500 + GST
Duration
10 Months(120Hrs)
Category
General Management
Last Date to Apply
29th September, 2022
Program Directors
Course Details
The Advanced Product Management Certificate Programme is a comprehensive program on Product Management which will help participants understand how to build your idea into a product, develop & deploy it through various stages of the Product Development life cycle. By the end of this programme, participants will be able to:
- Understand the role of a Product Manager and learn in detail the various phases of Product Development & Management
- Learn to evaluate ideas, use practical frameworks to understand your users, create MVP releases, prioritize features, build roadmaps and importantly, decode the art and science of making great products
- Gain skills on the various aspects of Product Management related to Product Specification, Design & Development, Marketing, Sales, and analytics
Course Content
- Introduction to Product Management
- Market Research & Analysis
- Product Ideation and Validation
- Minimum Viable Products (MVPs)
- Prototyping
- Design Process
- Product Development
- Branding and its Impact on Product
- Translating the Brand into compelling customer experiences
- Pricing and Monetization
- Go To Market Strategy
- Digital Marketing
- Sales Strategy
- Metrics
- Product Road Mapping & Prioritization
- Product Lines & Product Mix
- Analytics for PM
Who Should Attend
- Current and aspiring product management professionals who are either willing to get into PM role or have been performing PM role informally and need to go deeper and get formal training.
- Product Marketing Managers, Marketing Professionals, BD Managers, Sales Professionals, Project Managers, Project Leads, UI-UX designers, Business & Data Analysts, Consultants who are keen on developing a product mindset
- Senior Managers, Entrepreneurs & small business owners keen on building a robust product management capability in their organization.
Course Pedagogy
The above-stated objectives will be attained through:
- A very intensive programme useful from a corporate management viewpoint
- 10 months intense learning on the Erulearning direct-to-desktop platform
- Project work
- Lecture Series
- Case methods
- Group work
- Compulsory Capstone Project
Assessment
- XLRI shall set the papers for examinations and evaluation shall be done by XLRI at its own cost. The faculty members teaching their respective courses will choose the method of evaluation most appropriate to the material.
- Regular Quizzes to be conducted online by XLRI
- Minimum attendance 75%.
Certification
Certificate of Completion for participants successfully passing the evaluation criteria. Certification of participation for the rest.
Programme Fee
For Indian Participants |
|
|---|---|
| Application Fees and Registration Amount | INR 2,500 (Registration Fees) + 14,000 (Programme Fees) + GST At the time of Registration |
| Instalment I | INR 24,000 + GST On or Before: 10-October-2022 |
| Instalment II | INR 74,000 + GST On or Before:10-January-2023 |
| Instalment III | INR 48,000 + GST On or Before:10-April-2023 |
How to Register
To register for the Short Term Course, Executive Development Programme in Advanced Product Management of XLRI;
- Online Application -Candidates are expected to submit Online Application Forms along with the registration fee ofINR 2,500 (Registration Fees) + 14,000 (Programme Fees) + GST to get themselves registered for the e-MDP Programs offered by XLRI in association with Erulearning.
- Registration - Candidates are requested to register by clicking on the Register button.
- Payment - Online applicants may use their "Log in ID" and "Password" to make their payment online.
- Last date to apply - The last date for the payment of online application fees together with the first installment for first round is 29-September-2022.
- Information details - Any application with incomplete information (eg: without photograph, educational details and details related to your work experience etc.) will not be accepted.
- Eligibility
- Any Graduate/Diploma (10+2+3) holder in any discipline with minimum 1 years of work experience
- Selection will be based on work experience, educational qualifications, and SOP. There will be no interviews.
- Enquiry - Queries related to the course may be addressed to:
- EMDP Office:
- 0657-665-3487 [email protected]
- Mr.Santosh Kumar Mohanty :
- 0657-665-3487
* Kindly keep the Registration ID & Password safely with you for any further correspondence with this regard.
* XLRI & Erulearning reserves the rights to cancel the candidature of any candidate at any point during the Programme for any misconduct or misleading information.
Life at Our Campus
Programmes at XLRI combine live online learning with time on the Jamshedpur campus, a green, historic setting where participants meet faculty and peers in person, join campus sessions and build a lasting professional network.
