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Senior Executive Development Program in Sales & Marketing Leadership – The CMO Program Batch-2
The CMO Program is a long term multi-modal program. It is a unique program which will enable senior sales and marketing managers to look at business in a more holistic manner while integrating major functions of management. Program provides a unique blend of theoretical and practical knowledge.
- Start date
- 13th April, 2025
- Duration
- 11 months · 146 hrs
₹ INR 2,95,000 + Tax
Duration
11 Months(146Hrs)
Category
Marketing
Last Date to Apply
12th April, 2025
Program Directors
Medium of Instruction
English
Session Timing- Sunday 02.00 pm to 05.00 pm
Eligibility
- For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Senior Executives with Minimum 10+ years of total work experience with a minimum of 5 years in sales or marketing
Course Details
The CMO Program is a long term multi-modal program. It is a unique program which will enable senior sales and marketing managers to look at business in a more holistic manner while integrating major functions of management. Program provides a unique blend of theoretical and practical knowledge. It will provide familiarity with new age tools of marketing and a learning environment with academicians, industry leaders and peers. Program also provides a unique opportunity of one -to-one mentoring sessions with industry experts and an opportunity to work on a sales and marketing plan of their own. Program provides an opportunity to network while learning. The following are the key take-aways from the program:
- Build Effective, Value-Oriented Marketing Organizations
- Developing Skills in Tools & Frameworks to formulate and implement effective strategies for competing and growth
- Appreciating the intricacies of Leadership, marketing structures and Driving Teams
- Understanding Digital marketing and effective use of analytical tools for effective decision making
- Integrated approach of sales and marketing management while looking at their effect on other management functions.
- Dealing with key pain-points in managing marketing function
- Developing Critical Thinking & Decision Skills for solving organizational problems
Improved understanding of financial implications of business decisions
Course Content
|
Course Content |
On-Campus Component This program includes 6 days of on-campus immersion (to be held in XLRI Jamshedpur campus), the dates for which shall be informed to the participants at least two month in advance. Attendance to the On-Campus module is MANDATORY for all participants. The on-campus modules are subjected to the conditions that prevail at the point in time. In event that the state authorities do not permit such in-person sessions due to the COVID-19 situation (or any such similar circumstances), the sessions planned for the campus component shall be completed online which may lead to an extension of the program duration. |
Who Should Attend
- For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Senior Executives with Minimum 10+ years of total work experience with a minimum of 5 years in sales or marketing.
Course Pedagogy
The program will be delivered through a mix of lectures, pre-recorded sessions, in-class discussions, exercises, and case studies as deemed suitable for each topic being covered. There will also be an opportunity to learn from industry experts. All enrolled students will also be provided access to our SLIQ Cloud Campus, through which students may access other learning aids, reference materials, assessments, case studies, projects and assignments as appropriate. Students will have the flexibility to reach out to the professors throughout the course, in real-time during the class or offline, via our SLIQ Cloud Campus to raise questions and clear doubts. delivered through a mix of lectures.
Assessment
From the beginning of the program participants will work on a marketing plan and will keep on developing the same with the course. At the end of the program, participants will submit the same for the purpose of evaluation. Feedback will be provided on the final submission as well as work done by them during modules. Participants will be required to plan and apply the concepts, tools, and frameworks covered during the program in the capstone project. Participants will be provided an ongoing assessment for each module of the program which will require them to plan and apply the concepts, tools, and frameworks in their organization during the program. At the end of the program, each participant shall submit project report that will involve application of concepts, tools, and frameworks covered in the program.
Certification
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Campus Component
This program includes 6 days of on-campus immersion (to be held in XLRI Jamshedpur campus), the dates for which shall be informed to the participants at least two month in advance. Attendance to the On-Campus module is MANDATORY for all participants. The on-campus modules are subjected to the conditions that prevail at the point in time.
Payment & Installment Schedule
|
Instalment Schedule |
Registration / Instalment 1 |
INR 25000 + GST |
On or before Registration Date 1* |
|
Instalment 2 |
INR 90000 + GST |
On or before 31 March 2025 |
|
|
Instalment 3 |
INR 90000 +GST |
On or before 31 May 2025 |
|
|
Instalment 4 |
INR 90000 +GST |
On or before 31 July 2025 |
Programme Fee
|
Instalment Schedule |
Registration / Instalment 1 |
INR 25000 +GST |
On or before Registration Date 1* |
|
Instalment 2 |
INR 90000 +GST |
On or before 31 March 2025 |
|
|
Instalment 3 |
INR 90000 +GST |
On or before 31 May 2025 |
|
|
Instalment 4 |
INR 90000 +GST |
On or before 31 July 2025 |
How to Register
To register for the Short Term Course, Senior Executive Development Program in Sales & Marketing Leadership – The CMO Program;
- Online Application -Candidates are expected to submit Online Application Forms along with the admission fee of INR 25,000 + Tax to get themselves registered for the e-MDP Programs offered by XLRI Jamshedpur in association with Accredian.
- Registration - Candidates are requested to register by clicking on the Register button.
- Payment - Online applicants may use their "Log in ID" and "Password" to make their payment online.
- For the Credit Card Payment , the bank charges will be borne by the participants
- Certificate will be awarded based on the financial clearance
- Last date to apply - The last date for the payment of Online application fees 10 April 2024
- Information details - Any application with incomplete information (eg: without photograph, educational details and details related to your work experience etc.) will not be accepted.
- Eligibility
- For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Senior Executives with Minimum 10+ years of total work experience with a minimum of 5 years in sales or marketing
0657-665-3213/3274/3273
[email protected]
* Kindly keep the Registration ID & Password safely with you for any further correspondence with this regard.
* XLRI reserves the rights to cancel the candidature of any candidate at any point during the Programme for any misconduct or misleading information.
Life at Our Campus
Programmes at XLRI combine live online learning with time on the Jamshedpur campus, a green, historic setting where participants meet faculty and peers in person, join campus sessions and build a lasting professional network.
