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4.1
Share this courseMarketing
Executive Development Programme in Digital Marketing Batch-6
This program is intended for sales and marketing executives who want to take advantage of digital marketing techniques to improve their and their company’s performance. Early career sales/marketing/advertising and IT professionals looking for a career shift to digital marketing will find this program useful.
- Start date
- 15th May, 2022
- Duration
- 6 months · 70 hrs
₹ INR 90,000 + Tax
Duration
6 Months(70Hrs)
Category
Marketing
Last Date to Apply
10th May, 2022
Program Directors
Course Details
This program is intended for sales and marketing executives who want to take advantage of digital marketing techniques to improve their and their company’s performance. Early career sales/marketing/advertising and IT professionals looking for a career shift to digital marketing will find this program useful. Entrepreneurs willing to adapt digital marketing for their business growth will benefit from this program. The learning objectives of this program are
- To understand how digital technology or media can impact firm’s tactical marketing activities and drive firm’s performance.
- To understand how to apply different digital marketing techniques.
- To align digital marketing activities with the firm’s marketing strategy.
- To manage digital content and apply analytic for effective digital marketing.
To accomplish above objectives, participants will be exposed to different digital marketing techniques (e.g., search engine marketing, social media, mobile marketing, and content management) during the course. Through this program, participants will be able to appreciate the importance and effectiveness of digital marketing. By the end of the course, participants may be able to
-
- Understand digital marketing techniques employing web, mobile and social media for firm’s marketing activities.
- Understand digital marketing tools for managing digital campaign
Course Content
- Marketing in Digital Era
- Paid Search Marketing
- Online Display Marketing
- Video Marketing
- Search Engine Optimisation
- Strategic Brand Communication
- Social Media Marketing
- Content Marketing
- Remarketing & Conversion
- Digital Media Analytics
- Mobile & E-mail Marketing
- Digital Asset Monetisation
- Digital Marketing Plan
Capstone Project – A comprehensive project related to the different facets of digital marketing as discussed in the program
Who Should Attend
- Marketing managers intending to understand and implement digital marketing Interns or early professionals who want to enhance their knowledge in online marketing methods and want to know how to engage effectively with social media. Working professionals with roles in Sales, Marketing, Business Development, Branding, Advertising, Communications and Digital Marketing who have specific responsibilities to market their products and services worldwide through online medium.
- Professionals in fields like Customer Relations, Product Development, HR, Consultation, PR etc. who have an increasing need to understand and employ social media marketing to increase reach and improve efficiencies. Business Heads with responsibility to identify innovative marketing channels and leverage social media for growth and outreach.
- Entrepreneurs and Business Owners who have an ambition to create and establish their business presence globally through online marketing.
- IT professionals looking at business implication of digital technology/media for marketing Students with a bachelor degree (irrespective of discipline) can attend the program
Course Pedagogy
The classes for this programme will be through LIVE lectures that will be beamed online via internet to student desktops/laptops or classrooms using Talentedge Direct To Device platform. The pedagogy will comprise concepts and frameworks, hands-on sessions on digital marketing tools, use-cases, interactive sessions, project work and class exercises imparted by XLRI’s faculty and industry experts. The participants will have opportunity to work on data lab consisting of live industry data. Participants are expected to complete an industry relevant capstone project with the guidance from faculty.
Eligibility
- For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
- The minimum relevant work experience for the program is 3 years.
Assessment
A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this program. There are periodic self-assessment quizzes built in throughout the duration of the course. Participants are required to complete capstone project work. Participants who successfully complete periodic self-assessment quiz and capstone project work along with the requisite attendance criteria, will be awarded a certificate of completion by XLRI. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a participation certificate by XLRI.
Certification
Participants who successfully complete the same along with the requisite attendance criteria, will be awarded a certificate of completion by XLRI. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a participation certificate by XLRI.
Programme Fee
| For Indian Participants | For International Participants | |
|---|---|---|
| Application Fee/Instalment I | Rs. 35,000 + Tax At the time of enrolment |
USD 800 At the time of enrollment |
| Instalment II | Rs. 20,000 + Tax On or Before:10 May 2022 |
USD 350 On or Before:10 May 2022 |
| Instalment III | Rs. 35,000 + Tax On or Before: 22 August 2022 |
USD 800 On or Before: 22 August 2022 |
How to Register
To register for the Short Term Course, Executive Development Programme in Digital Marketing of XLRI, Jamshedpur;
- Online Application - Candidates are expected to submit Online Application Forms along with the admission fee of Rs. 35000/- + Tax (for Indian Participants) to register for the Short Term Courses offered by XLRI Jamshedpur in association with Talent Edge.
- Registration - Candidates are requested to register by clicking on the Register button.
- Payment - Online applicants may use their "Log in ID" and "Password" to make their payment online.
- For the Credit Card Payment , the bank charges will be borne by the participants
- Certificate will be awarded based on the financial clearance
- Application Fees - Post registering successfully, candidates are expected to make an online payment of Rs. 35000/- + Tax (for Indian participants) OR USD 700 (for international participants). The application fee is refundable until the first installment has been paid.
- Last date to apply - The last date for the payment of online application fees together with the first installment is 10 May 2022.
- Information details - Any application with incomplete information (eg: without photograph, educational details and details related to your work experience etc.) will not be accepted. Hence your application will stand cancelled .
- Eligibility
- For Indian Participants - For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
- The minimum relevant work experience for the program is 36 months.
- Enquiry - Queries related to the course may be addressed to:
- VIL Office:
- 0657-665-3276 / 3274 [email protected]
- Mr.Santosh:
- 0657-665-3487 / 3273 /3185/3213
* Kindly keep the Registration ID & Password safely with you for any further correspondence with this regard.
*XLRI & Talent Edge reserves the rights to cancel the candidature of any candidate at any point during the Programme for any misconduct or misleading information.
Life at Our Campus
Programmes at XLRI combine live online learning with time on the Jamshedpur campus, a green, historic setting where participants meet faculty and peers in person, join campus sessions and build a lasting professional network.
