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Strategic Management
Executive Development Program in Entrepreneurship Launchpad Batch-1
This intensive 6-month Management Development Program is crafted to empower aspiring entrepreneurs, early-stage founders, and innovation leaders with the critical skills, tools, and mindset necessary to transform ideas into scalable ventures. Anchored in experiential learning and real-world applicability, the program bridges theory with practice, enabling participants to navigate the entrepreneurial journey from problem discovery to investor readiness. Whether you're a first-time founder or a professional looking to launch a new venture, this program provides a structured yet flexible pathway to build, validate, and pitch your startup. In the final month of the program, the top 20 shortlisted teams will pitch their ventures at the Startup Pitch Day Challenge, hosted on-campus at XLRI. This high-stakes finale brings together a distinguished panel of investors, mentors, and industry leaders, offering participants the opportunity to: • Showcase their validated business ideas. • Gain critical feedback from experienced entrepreneurs and funders. • Build visibility and attract potential investment or incubation support.
- Start date
- 1st November, 2025
- Class timings
Saturdays -06.00 PM to 09.00 PM
- Duration
- 6 months · 60 hrs
₹ INR 60,000+Tax
Duration
6 Months(60Hrs)
Category
Strategic Management
Last Date to Apply
21st November, 2025
Program Directors
Medium of Instruction
English
Eligibility
• For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
• Diploma Holders with relevant work experience may be considered on a case-by-case basis
• For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
There is no minimum work experience required.
Benefits to Participants
- Joint certification from XLRI and XLEAD
- End-to-end entrepreneurial journey: mindset to fundraising
- Final Pitch Day at XLRI before investors and faculty
- Live sessions every Saturday, monthly mentor reviews, and industry masterclasses
- Hands-on prototyping, GTM strategy, and brand building
- AI-proctored admission test
Program Schedule
Saturdays (Live sessions, 3 hours)-06.00 PM to 09.00 PM + Monthly/Fortnightly Industry Sessions
Programme Modules
· Exploring the entrepreneurial path: transforming ideas into meaningful impact · Navigating uncertainty with resilience and strategic risk-taking · Strengthening emotional intelligence and inner tenacity · Adopting a growth mindset and turning setbacks into learning opportunities · Leadership styles for founders: leading with vision and agility.
· Identifying real-world problems worth solving. · Exploring creative ideation methods like design thinking, SCAMPER, blue ocean strategy etc. · Engaging in customer discovery to validate market demand · Charting customer pain points, building personas, and mapping user journeys · Assessing the viability, growth potential, and appeal of your idea · Applying lean startup tactics for fast, feedback-driven iterations
· Understand the strategic value of AI in the startup ecosystem. · Explore no-code/low-code AI platforms for rapid prototyping and implementation. · Learn to automate key business functions to improve efficiency and reduce costs. · Use AI tools for market research, forecasting, and competitive intelligence. · Build data-driven, personalized products that enhance customer engagement.
· Minimum Viable Product: what, why, and how. · Wireframing, prototyping tools, and rapid development. · Running usability tests and gathering early feedback. · Pivoting or persevering: learning from product iterations.
· Defining target audiences and channels for outreach. · Building a go-to-market strategy (GTM). · Leveraging content, social media, and influencer marketing. · Growth hacking techniques for traction. · Tracking key performance indicators.
· Choosing the right business model (freemium, SaaS, marketplace, etc.) and business model innovation techniques. · Understand unit economics, pricing, and financial viability. · Build robust financial projections and manage runway effectively. · Explore the pros and cons of bootstrapping versus external funding. · Gain insight into the fundraising lifecycle and investor expectations. · Create compelling pitch decks and master the art of investor communication.
· Building high-performance startup teams and culture. · Hiring for attitude and upskilling for performance. · Creating scalable systems and processes. · Managing growth, delegation, and operational complexity. · Legal essentials: IP, compliance, contracts, and governance. · Preparing for Demo Day: pitching with clarity and confidence. |
Pedagogy
Live online sessions, mentor reviews, real-world assignments, tool-based simulations, and final pitch presentations
Program Delivery
Online delivery with live sessions, AI-enabled LMS, 2-day in-person pitch challenge at XLRI campus
Student Privileges
Joint Certificate from XLRI and XLEAD upon successful completion.
A minimum of 70% attendance to the LIVE lectures is a prerequisite for successfully completing this program along with the evaluation components.

Evaluation Methodology
Project-based assessments, quizzes, and final pitch evaluation
Admission Criteria
AI-proctored Qualifier Test assessing entrepreneurial aptitude, logic, math, and motivation
Programme Fee
Program fees of 60,000+Tax to be paid by 1st of November 2025.
How to Register
To register for the Short-Term Course, Executive Development Programme in Entrepreneurship Launchpad (Batch 1)
1. Online Application - Candidates are expected to submit Online Application Forms along with the admission fee of INR 3000 + Tax to get themselves registered for the e-MDP Programs offered by XLRI Jamshedpur in association with Masai.
2. Registration - Candidates are requested to register by clicking on the Register button.
3. Payment - Online applicants may use their "Log in ID" and "Password" to make their payment online.
4. For the Credit Card Payment, the bank charges will be borne by the participants
5. Certificate will be awarded based on the financial clearance
6. Program Fees - Post registering successfully, candidates are expected to make an online payment of INR 60000 + Tax.
7. Last date to apply - The last date for the payment of Online application fees is 1st November,2025
8. Information details - Any application with incomplete information (e.g. without photograph, educational details and details related to your work experience etc.) will not be entertained for our further processing.
9. Eligibility For Indian Participants
- For Indian Participants - Graduates/ Diploma Holders (10+2+3) in any discipline from a recognized university.
- Diploma Holders with relevant work experience may be considered on a case-by-case basis
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
10. Enquiry - Queries related to the course may be addressed to:
Masai Admission team:
+91 81972 92840
+91 81237 60174
[email protected]
- VIL Office:
- 0657-665-3333/ 3213/ 3274 [email protected]
* Kindly keep the Registration ID & Password safely with you for any further correspondence with this regard.
* XLRI & Masai reserves the rights to cancel the candidature of any candidate at any point during the Programme for any misconduct or misleading information.

Life at Our Campus
Programmes at XLRI combine live online learning with time on the Jamshedpur campus, a green, historic setting where participants meet faculty and peers in person, join campus sessions and build a lasting professional network.





